Tracking Change is about collaboration, transparency and accountability. 

Tracking Change is about fostering civic engagement.

Tracking Change is about making change happen.

Tracking Change is about harnessing the power of social media and social media tools to bring about social change.  In the age of Web 2.0, activists must embrace social media to more effectively advocate on behalf of their constituents, solve problems and deliver measurable results.

Tracking Change is about measuring progress because what gets measured gets done.

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Reports

Social Media Plays Greater Role in Cause Engagement For African Americans and Hispanics

Generations and their gadgets

The role of the Internet as a platform for collective action grows

Political Change in the Digital Age: The Fragility and Promise of Online Organizing

Politics goes mobile

The Social Side of the Internet

Technology, Social Innovation and Civic Participation

Older Adults and Social Media

The Challenge of Increasing Civic Engagement in the Digital Age

Video: The Science of Social Media

Headlines

African American Media: Evolving in the New Era

The Internet: A Tool for Civic Engagement?

Does Facebook boost civic engagement among American youths, too?

African American-Owned Firms Drive Job Creation, Outpace Growth Of Non-Minority-Owned Firms

How Small Businesses Are Using Social Media

22% of online Americans used social networking or Twitter for politics in 2010 campaign

Pew Report: 53% Of Internet Users Believe Social Media Affects Politics

Cell Phone Activism Rises During Mid-Term Elections

Activist groups take full advantage of new media outlets to spread their message

More Than Half of Americans Using Internet for Political News and Activities