Tracking Change is about collaboration, transparency and accountability.
Tracking Change is about fostering civic engagement.
Tracking Change is about making change happen.
Tracking Change is about harnessing the power of social media and social media tools to bring about social change. In the age of Web 2.0, activists must embrace social media to more effectively advocate on behalf of their constituents, solve problems and deliver measurable results.
Tracking Change is about measuring progress because what gets measured gets done.
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Reports
Social Media Plays Greater Role in Cause Engagement For African Americans and Hispanics
The role of the Internet as a platform for collective action grows
Political Change in the Digital Age: The Fragility and Promise of Online Organizing
The Social Side of the Internet
Technology, Social Innovation and Civic Participation
The Challenge of Increasing Civic Engagement in the Digital Age
Video: The Science of Social Media
Headlines
African American Media: Evolving in the New Era
The Internet: A Tool for Civic Engagement?
Does Facebook boost civic engagement among American youths, too?
African American-Owned Firms Drive Job Creation, Outpace Growth Of Non-Minority-Owned Firms
How Small Businesses Are Using Social Media
22% of online Americans used social networking or Twitter for politics in 2010 campaign
Pew Report: 53% Of Internet Users Believe Social Media Affects Politics
Cell Phone Activism Rises During Mid-Term Elections
Activist groups take full advantage of new media outlets to spread their message
More Than Half of Americans Using Internet for Political News and Activities